On the 17th of September we began our lesson by writting down three songs that we had recently downloaded from the internet, on the bored was a grid which looked like this...
We added our songs to the list and for each song we voted on whether we liked, disliked, or had never heard of the song/ artist. We had vaied results showing that there was a varity of music tastes within our class. This was the start of our thinking into audience research. We began looking into Maslow's theory showing the needs of the hierarchy, the easiest way to show this is through a diagram...
We looked at the type of consumers and studied Young and Rubicans four consumers;
Mainstreamers- upper middle calss and middle class
Aspirers + Succeeders- lower middle calss and skilled working class
Reformers- working class, people at lowers and of income
This shows how media companies group people to enable them to target their product in the right direction.
To find out which consumer we were we took the test at www.4cs.yr.com/diys the results were
Georgie; Aspier
Ella; Succeeder
Imogen; Mainstreamer
This made us think about what audience we should target. We thought about similar types of music/artists, their audiences and compared them with ours.
http://www.youtube.com/watch?v=ihDSh4ViQKY&feature=related
Our aim will be to hopfuly target a simmilar audience to her. This is because she has a rock chick feel to her which is what we want to create with our girl band.
Imogen and Georgie... blogging off :P
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